We often get asked the questions: “why ‘aura’ company? What exactly do you mean by it? Why not just ‘marketing’ or ‘branding?'” And to them, we really can’t answer in a comprehensible way without a little help of an analogy: “because to us, ‘marketing’ is just a chapter, ‘branding’ is the storyline, and ‘aura’ is the story teller, be it a book, a person, or anything else: the words, the pages, the artwork, the scent, the tone and expression and overall, the impact and feelings it leaves on the world. A good story can be ruined by a bad storyteller, but even a bad story can be incredible being told by a great storyteller!” We have a love for stories and a passion for the art of storytelling.